When an occupational therapist approached me to help her rebrand her practice for the National Disability Insurance Scheme, we did some brainstorming.
Our early idea was to use a loose drawing of children, arms raised, growing like trees with a leafy crown. It didn’t quite gel.
For the transition period, the client had asked for a holding web page. We had agreed on a stock photo of three young boys, dressed in super hero costumes, jumping into the air. This seemed like another promising lead, so I drew this, using repeating oval shapes.
After some more discussion about style, this is what emerged as the final version.