Category Archives: Branding

Making therapy inviting

When an occupational therapist approached me to help her rebrand her practice for the National Disability Insurance Scheme, we did some brainstorming.

Our early idea was to use a loose drawing of children, arms raised, growing like trees with a leafy crown. It didn’t quite gel.

For the transition period, the client had asked for a holding web page. We had agreed on a stock photo of three young boys, dressed in super hero costumes, jumping into the air. This seemed like another promising lead, so I drew this, using repeating oval shapes.

OT for Kids icon

After some more discussion about style, this is what emerged as the final version.